Domain Authority is a term that is frequently repeated in the world of Search Engine Optimization. Most likely if you are a website owner or an SEO specialist you will have come across it a lot whether in foreign articles or in famous SEO tools, but do you really know it?
If your answer is no then you are in the right place in this article I will provide you with everything you need to know about domain authority and how you can use it in the best way to achieve your goals on the Internet, such as overcoming your competitors and increasing traffic for your site or your customers' sites.
All you have to do now is to prepare your cup of coffee grab a piece of paper and a pen and start reading the article.
What is The Domain Authority?
The Domain Authority is a general term in SEO that refers to the strength of your site's domain and its superiority over the domains of competing sites, and it is an indicator that tries to predict the extent of your site's ability to lead in search results.
It evaluates your site on a scale from 1 to 100 based on many factors, such as: the quality of your backlinks, the total number of sites that refer to your domain, in addition to dozens of other factors.
As I said Domain Authority is a general term in SEO, but SEO companies and tools have begun to design tools that measure it to make it easier for website owners to identify the quality of their sites and compare their performance with that of competitors.
One of the most famous of all is the Domain Authority or (DA) of the MOZ tool, which is the first and most popular on the Internet among other metrics.
And many other instruments designed for the same purpose, which are very similar to each other, but differ in very small details in this measurement process.
In this article we will focus much more on the MOZ tool because it is the most popular, but almost everything we will say about it applies to other tools.
What is The Result of a Good Domain Authority for Sites?
As we said if you try to find out the domain authority of your site - for example, through the Domain Analysis tool from MOZ - the tool will give you a result from one to 100.
You will surely ask at the time: What does this number mean? Is this result good? Does this mean that my site is performing poorly? The answer to your questions is simple it Depends.
Yes depending on the domain of your site and the domain authority of your competitors, for example if your site got 35 while your competitors were less than 30, then this means that your result is good and that your site is working amazingly.
On the contrary if your score is lower than your competitors, this means that they are superior to you, and that you must improve your site's SEO to be able to beat them.
The result of the Domain Authority alone does not mean anything, even MOZ itself says that Domain Authority is more a means of comparison than a means of evaluation.
The algorithm compares the sites to each other, and the result of Domain Authority alone does not mean anything if it is not compared to the results of other sites.
To delve deeper into this idea, you should look at the sites with the highest domain authority score, and you will find that Google, Blogger, and YouTube, for example, have a score of 100, while LinkedIn has a score of 99, and so on.
Does that mean that you also have to get a score of 100 or get a score higher than 90 for example?
Certainly not, you - often - no matter how hard you try you will not be able to reach this number, and perhaps 99.9% of the sites cannot reach more than 80.
Because the artificial intelligence algorithm that measures the DA takes into account the number and quality of backlinks to sites, so the huge sites that get millions of backlinks will be at the top of the list.
Therefore you should not care about competing and overtaking them, but rather by overtaking your competitors in your field and getting more traffic from them.
What is The Importance of Domain Authority?
Domain Authority is important for every website owner and Falseo specialist as it will help you:
- Knowing the performance of your site by comparing it to competitors.
- Analyzing your competitors and finding out why they are achieving better results and traffic than you.
- Evaluating the effectiveness of your SEO strategy and campaigns in improving the performance of your site.
- Evaluating domains before buying them.
- Choosing the sites you want to build links with.
Since this measure is variable and not static for example if you do something positive for your site's SEO, you will find that your rating has increased, while if you have done something harmful to your site's SEO, your rating will decrease.
But there is something important I need to draw your attention to:
Sometimes you will find that your domain authority score decreased while you did nothing to harm your site’s SEO. So how is that?
Domain Authority algorithms measure and compare all websites on the Internet to each other to classify them on this scale from 1 to 100, which means:
That if a lot of sites improve a lot and their performance becomes higher than usual, the rest of the other sites and domains will drop their results even if their performance is stable and of the same quality.
How do I increase The Domain Authority of My Site?
To summarize: Domain Authority = the SEO performance of your site, so if you want to raise it, you will have to improve the SEO of your site in general.
You will simply have to:
- Get High Quality (Backlinks) from trusted sites.
- Get rid of bad backlinks that harm your sites (we will discuss this in detail in an upcoming article).
- Improve the content of your site and update it periodically.
- Pay attention to your On Page SEO.
- Analyze your competitors and learn about their strengths and weaknesses in order to beat them.
But before I move on from this point, there is something important we need to talk about:
The Domain Authority is a Logarithmic Scale not a linear one that is simply - and without a slippery slope - that Domain Authority 60 is not only twice as high as 30, but is actually many times greater.
That is the effort you need to raise your domain authority from 55 to 56 may be much greater than raising your domain authority from 20 to 30.
And so if you improve your SEO, but the increase in domain authority is simple, do not think that there is something wrong, but rather that this is normal for basically good sites that already get a lot of traffic.
Because then if you want to raise your score, you will have to compete with large sites such as Google, Facebook, YouTube, the New York Times, and others.
Top questions about Domain Authority
1. What is a Domain Authority?
Domain Authority is a metric used by many big SEO tools in order to assess the overall health of your site, and predict whether it will outperform other sites in search results.
Although Google does not recognize it as a ranking factor, it depends on many proven factors such as high-quality backlinks, the number of backlinks, and others.
Therefore he can give you a statement or clarification of the general condition of your site compared to other competing sites in the same field.
2. Is Domain Authority Important?
Yes, absolutely Domain Authority helps you with:
- Identify the performance of your site compared to other competing sites.
- Analyze competing sites and know their strengths and weaknesses.
- Monitor the results of your search engine optimization operations.
- Evaluate different sites in order to build links with them.
All this in addition to dozens of important things that will help you as a website owner or SEO specialist.
3. How do you Know The Domain Authority of your Site?
There are many tools that will help you know the result of your domain authority, the most famous of which are:
- Domain Analyzer from MOZ.
- Site Authority Analyzer from Ahrefs.
- Domain Analyzer from SEMRush
4. Why is my Domain Authority Constantly Changing?
One of the things that many website owners and SEO professionals worry about is that their DA score will change - for the worse - even though they haven't done anything wrong to damage their site's SEO.
The answer here is that the various domain authority algorithms analyze websites on the Internet periodically, so with the great improvement of thousands of websites on the Internet, the result of your site may decrease somewhat.
But this is usually not a matter of concern unless your score is lower than the results of the competitors that you were outperforming, which means that they are improving their site more and more effectively than you.
5. How do I Raise The Domain Authority of my Site?
The short answer: you have to improve the SEO of your site, that is, you have to:
- Updating old content on your site.
- Adding high quality content.
- Obtaining high quality backlinks.
- Improving On Page SEO and Off Page SEO.