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SEO or Search Engine Optimization is the process of developing websites to suit the requirements of different search engines such as Google or Bing with the aim of appearing in The First Search Results for key words and terms used by potential customers for companies, projects and commercial activities.
Search engines are the source of 70% of website visits, where site visitors resort to various search engines to answer specific questions or search for a product or service with hundreds of topics published to answer visitors’ questions and the presence of websites for most companies and commercial projects that provide multiple alternatives at a cost Suitable with convenient and fast means of communication better than shopping channels.

Benefits of SEO For Corporate Websites and E-Commerce Activities

There are many benefits of SEO for websites for individuals, especially websites for projects and commercial activities, as it is a major source of website visits, which contribute to increasing the profits of companies and commercial projects through free visits (Free Organic Traffic), in addition to the presence of other options to take advantage of search engines. Through search engine marketing campaigns through paid advertising campaigns. For example, by optimizing your site for search engines and competing for a keyword with a monthly search volume of 1,000 searches, you will achieve the appearance on the first page of search results for this keyword 10,000 times in front of potential customers.

If we assume that the click-through rate (CTR%) on the first three search results is 10% of the number of impressions (1000 visits to your site), which is less than the actual rate of clicks on the first three search results, and the percentage of completed conversions is like purchases The products of your business or subscription to the services you provide are only 10 percent, or 100 completed operations, and the profit from each completed process is $ 100, so the profit by optimizing your site according to the requirements of search engines will be $ 10,000 per month ($ 120,000 annually) through free visits without incurring any costs High advertising cost for marketing your website.

In addition to the financial profit, increasing the number of website visits is sufficient to build a base of followers for your business who are interested in the distinguished content you provide (blog posts) that indirectly promotes the products and services of your business. It answers all questions of potential customers in your field of expertise and business activity. Free advertising by spreading the positive impression of your project or business.Competition is fierce for the first results on the search pages, so the process of preparing sites for search engines (SEO) requires continuous effort and specialized and experienced individuals in the field of SEO for major commercial activities and projects, but for emerging sites and blogs, we will explain some tips through which you can improve your site to suit the requirements of search engines And provide a positive browsing experience for site visitors in the coming paragraphs of this article.

How do Search Engines Work?

Search engines search for sites that contain topics related to what the search engine user is looking for, then arrange them and show them to the reader in an arranged and indexed manner according to the quality of the content and the success rate of the site in the (SEO) process.

This process is done by the so-called search spiders responsible for crawling and tracking links between the pages of different sites or within the same site and to help search engines such as Google to crawl and index your newly created pages or whose content has been modified using the URL Inspection tool in the Google Search Console platform With the aim of indexing your website pages within a few minutes and appearing in the targeted search results in front of potential customers as soon as possible (within a day or two) in the event that the competing sites are superior to the same search terms in the criteria and factors for ranking the pages of the sites in the results Different searches, which will be explained in the next paragraph.

The Most Important Factors For The Ranking of Websites in Results of Search Pages

The efforts of websites in the (SEO) process will not guarantee appearing in the first search results unless you pay attention to all the details and focus on all the factors that affect the ranking of the site and its various pages in the search results targeted by potential customers, the most important of which are:

Content Quality

The most influential factor in the success of your (SEO) efforts, especially on-page SEO for any website, is the quality and relevance of the content to what visitors are searching for using the search keywords used by potential customers. You can define target search terms and the volume of monthly searches through Google Keyword Planner. You can also use many other tools and sites to define search terms for site content and new ideas for content, including:

• Ubersuggest

• Google Trends

• KWFinder

• Answer The Public

Website content development includes several steps in order to increase the satisfaction and benefit of website visitors from the content of your website, the most important of which are:

• Page Title: The main title must include the target search word and refer to the content of the page to increase the percentage of page visits on the number of impressions in the search results (Click-through-rate), which is also an important factor in the ranking of your site in the search results and does not exceed 65 characters until it appears fully for users of computers and mobile phones. Meta Description: The description of the page appears in the search results, as a brief description of the content of the page must be taken into account as it encourages an increase in the percentage of visits to the page over the number of impressions in the various search results, such as the title The main text does not exceed 156 characters to appear in full Including the target search term.

• Page URL: The page link also appears in the search results and, such as the title and page description, contributes to creating a brief description of the page's content through 4 or 5 words at most that include the target search word and is close to the page title. Headings: division of content The page is divided into subheadings that include some, but not all, of the main search word. It helps search engines to better understand the content of the page, index the pages of the sites better, and appear in a higher rank in the search results. Text and visual content: whether it is a blog post page or a product or service marketing page, it must contain It contains distinguished content that answers all the common questions of page visitors in text, while exploiting the advantages of graphic and video designs (motion graphics) to increase interaction with page content and increase browsing time (Dwell Time), which is an important factor in ranking pages in search results.

• Internal & External Links: The presence of internal links in the content of the page to other pages within the site or external links to related topics and sites will contribute to enriching the content of the page and linking the pages of the site internally and facilitating the process of search engine spiders in crawling, indexing and arranging the pages of your site in the results search.

User Experience

The number of site visits will not become important and influential in the (SEO) process and the ranking of the site in the search results in the event that most of the site visitors leave the different pages within a few seconds for several reasons, the most important of which are:

• Loading Speed: Slow loading of your website pages and taking more than 2 to 4 seconds or more will encourage visitors to return to the search results page and choose a competitor site for your website. You can check the loading speed of your website pages through PageSpeed Insights, which provides a general and detailed assessment of the loading speed of your website on personal computers and mobile phones, as well as instructions to improve the loading speed of website pages. It takes into account that the design matches the content of the site with attractive colors that are comfortable to the eye and responsive to different types and dimensions of different devices and screens. Pages to each other, with ratings and nominations for similar content or similar products and services, facilitating site browsing for visitors, facilitating search engines to crawl and index your website pages, in addition to creating and periodically updating a sitemap file that includes links to the entire website pages (previously existing / newly created / newly modified).

• Website Design: The website design process must take into account that the design matches the content of the website in attractive colors that are pleasing to the eye and responsive to different types and dimensions of different devices and screens.

• Website Structure: Creating classifications for the content of the site with the inclusion of internal links to related pages will contribute to improving the quality of the structure of the internal site by linking all pages to each other with ratings and nominations for similar content or similar products and services and facilitate browsing the site for visitors and facilitate the process of search engines In crawling and indexing your website pages in addition to creating and periodically updating a sitemap file that includes links to the entire website pages (previously found / newly created / newly modified).

• Web Content: The presence of annoying ads (pop-ups) affects the experience of site visitors in browsing different pages and negatively benefiting from the content of the pages and encourages visitors to leave the site as soon as possible and not visit your site again. 

Avoiding all factors that lead to poor user experience from website visitors will positively affect the ranking of your website in the search results for the targeted terms.

Number and Quality of External Links (Backlinks Quality)

External links (Backlinks) are a positive indicator from other sites for your site and evidence of the quality of the site’s content and its suitability for visitors to other sites, in addition to being the second most important factor in the success of the websites’ efforts in the (SEO) process and achieving the best possible ranking in the first search results.

Content quality is the first way to get external links from sites with relevant content, in addition to increasing the number of site posts on social media, and this contributes to increasing site visits and increasing the chances of obtaining high-quality external links from sites and forums that have a high rating (Domain Authority).

The quality of external links from websites and forums has an impact and importance compared to the number of external links. Among the most important sites through which you can publish parts of your site’s content and obtain high-quality external links:

• Mix

• Medium

Site Compatibility with Mobile Browsing (Mobile-Friendly)

The percentage of browsing websites through mobile phones is increasing daily, and this has affected the algorithms of search engines, as the pages of websites that are compatible with browsing from smart phones are crawled and indexed (Mobile-First Index). Content with different device sizes and screens will show your website pages in a better ranking in search results.

You can check the compatibility ratio with mobile browsing through Google's Mobile-Friendly test and discover problems with incompatibility of pages with mobile browsing, in addition to using Google AMP to increase the speed of loading the content of website pages through mobile phones.

Security Concerns

Search engines recommend the importance of the security of websites and the personal information of website visitors, and advise visitors to websites that do not have an SSL certificate not to register any personal information on these websites, as this certificate encrypts the information exchange process in websites with the aim of increasing security during all browsing experiences and every website that owns this The certificate is added to the title of the HTTPS website pages instead of HTTP as evidence of the security of the site in addition to achieving a better ranking in the search results.

Website Issues Maintenance

Periodically reviewing and examining the site contributes to improving the site's performance in relation to potential customers and not deviating from SEO standards. And the requirements of search engines and maintain advanced positions in search results.

Steps to periodically review, check and maintain the website include:

• Update your sitemap and txt file periodically at least weekly to make sure that specific site pages are indexed.

• Checking the compatibility of the website pages with the mobile browsing experience.

• Reducing redirects to other pages and replacing deleted pages with a 404 Not Found page.

• Ensure that there are no duplicate content or pages with the same title or meta description.

• Follow-up and modification of software errors in the development of the website.

• Follow up the download speed of the website pages daily and work to increase the download speed in order to comply with the requirements of search engines.

Focusing on developing all of the mentioned website ranking factors on the search results pages through individuals specialized in SEO search engine optimization will ensure that your business website ranks better in results and increases the number of website visits (Web Traffic) from potential customers.

The Best Free and Paid SEO Tools

There are many platforms and tools for optimizing sites for search engines, including free and paid, the most important of which are:

Google Search Console

Google Search Console is one of the most important tools for webmasters, which provides tools for monitoring the performance of the site and its compatibility with the requirements of search engines, including reports, including the number of times the site appears in the search results, the number of clicks on the site pages, the words used in searches for your site, the modified and modern site page indexing tool, in addition to a report External and internal links (Backlinks) of the site and reports on the compatibility of the website with the browsing experience from mobile phones.

Google Analytics

Platform Google Analytics provides performance analyzes and statistics for websites and mobile applications, which include the number of site visits and the source of those visits, identifying the personal categories of site visitors (country of residence - gender - average age - devices used for browsing) and the average duration of browsing site pages in addition to tracking site visitors' traffic in order to determine How satisfied visitors (potential customers) are with the site's content and the number of desired conversions (purchasing products and services) completed.

Screaming Frog

Tools Screaming Frog paid tools check your website and check (invalid page links - check redirects - analyze headlines and page descriptions - check duplicate content - create XML sitemaps - analyze the internal structure of the website - website structure - statistics and analytics of site visits ).

Ahrefs

Platform Ahrefs is a paid search engine optimization tool that provides effective solutions for checking websites, studying competitor sites, analyzing and selecting keywords, analyzing the position of the site in relation to external links (backlinks) in addition to a detailed analysis of the quality of the content.

SEMrush

Platform SEMrush provides multiple paid solutions to optimize sites for SEO search engines, the most important of which are (a comprehensive site examination - competitor analysis - innovative ideas to increase the volume of site visits - analysis of external links (backlinks) - statistics and analysis of site visits - content quality analysis - analysis and selection of key search terms (keywords) .

Now that you have enough information to realize the importance of SEO for your website and the multiple benefits of improving your website, your company or your e-commerce business to comply with the requirements of Search Engines, and you must actually start achieving this. Do not hesitate to contact us to answer all questions related to marketing, advertising and technology solutions, especially SEO solutions.

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